VIVA Bahrain / Bose / Bahrain / 2017Design & Packaging
Tangled Music.
VIVA Bahrain used tangled musicians to make the benefit of Bose wireless headphones instantly recognisable.
- Brand
- VIVA Bahrain / Bose
- Agency
- Memac Ogilvy Bahrain
- Market
- Bahrain
- Region
- GCC
- Year
- 2017
The challenge
Promote Bose wireless headphones available as an add-on to VIVA Bahrain mobile plans.
The idea
A series of detailed illustrations imagines recognisable music stars trapped in knots of headphone cable, making the frustration of wires the visual idea.
Case study source: Ads of the World Source ↗
Awards
- Cannes Lions 2017Outdoor LionsBronze
- Dubai Lynx 2018 — Gold, Print & Outdoor Craft (https://www.bahrainthisweek.com/viva-bahrain-memac-ogilvy-win-four-dubai-lynx-2018-awards/)
- Dubai Lynx 2018 — Silver, Print & Publishing (https://www.bahrainthisweek.com/viva-bahrain-memac-ogilvy-win-four-dubai-lynx-2018-awards/)
- Dubai Lynx 2018 — Bronze, Outdoor (https://www.bahrainthisweek.com/viva-bahrain-memac-ogilvy-win-four-dubai-lynx-2018-awards/)
- Dubai Lynx 2018 — Bronze, Print & Outdoor Craft (https://www.bahrainthisweek.com/viva-bahrain-memac-ogilvy-win-four-dubai-lynx-2018-awards/)
Credits
- Brand
- VIVA Bahrain
- Product
- Bose wireless headphones
- Creative agency
- Memac Ogilvy Bahrain
- Illustrator
- Mark Gmehling
