talabat private brand identity.
Daymon Design rebuilt talabat's private brand around its promise of delivery in under 20 minutes, with bright colours and playful type that took second place in its category at the 2025 Dieline Awards.
- Brand
- talabat
- Agency
- Daymon Design
- Market
- MENA
- Region
- MENA
- Year
- 2024
The challenge
talabat, the Dubai-based delivery platform, relaunched its private brand as part of a push to be the fastest delivery brand in the region, delivering in under 20 minutes with its own fleet. It asked Daymon Design to redesign and reposition the brand around that promise.
The idea
Daymon Design gave the private brand a new visual identity built on bright colours and playful typography, meant to carry the speed promise onto every pack. The work took second place for visual brand identity systems in the home, shopping and other markets category at the 2025 Dieline Awards.
Case study source: Dieline Source ↗
Awards
- Dieline Awards 2025 2nd Place (Visual Brand Identity Systems: Home, Shopping & Other Markets)
Credits
- Brand identity and packaging
- Daymon Design
