MSD Vietnam / Vietnam / 2026Film · Social · OOH
Take Charge, Not Take Chance.
MSD links HPV prevention with protective Tết traditions.
- Brand
- MSD Vietnam
- Agency
- Dentsu Creative Vietnam
- Market
- Vietnam
- Region
- Global
- Year
- 2026
The challenge
HPV vaccination feels clinical and easy to postpone during festive spending.
The idea
Frame vaccination as a Tết protection ritual, using phased stories, creators, transit media, and health partners.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- MSD Vietnam
- Ambassador
- Khoai Lang Thang
