Institut Esthederm · Kuwait, UAE · 2026Social · Digital & Tech
Sun Triple Defense.
NAOS Middle East gives Institut Esthederm’s sun-care range a social campaign built around product motion, animation and photography.
- Brand
- Institut Esthederm
- Market
- Kuwait, UAE
- Region
- GCC
- Year
- 2026
Campaign images
The challenge
Refresh the brand’s presentation for younger audiences in the Gulf while retaining its premium skincare identity.
The idea
The in-house team replaces static product communication with moving compositions, animated product arrangements and portrait-led footage. The creative gives the range several distinct visual treatments for social channels.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Institut Esthederm
- Client / In-house team
- NAOS Middle East
- Art Director
- Tauqueer Ahmad
- Copywriter / Social Media and Campaign Manager
- Menna Ragaie
- Video & Photography
- Khalid Amir
- Concept Development
- Menna Ragaie; Tauqueer Ahmad; Khalid Amir
