Namshi / Tommy Jeans / GCC (regional) / 2025Film · Social · Creative Commerce
Style Academy.
Namshi and Tommy Jeans flipped the back-to-school script in a youth-led fashion campaign.
- Brand
- Namshi / Tommy Jeans
- Market
- GCC (regional)
- Region
- GCC
- Year
- 2025
The challenge
Create a regional back-to-school shopping experience that reflects young audiences' influence on style and culture.
The idea
A school becomes 'Style Academy', with young local talent setting the rules while adults try to keep up; social content leads to a shoppable experience.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Namshi
- Brand partner
- Tommy Jeans
- Concept and creative
- Namshi marketing team
