Dubai Science Park / UAE / 2021Film · Experiential
Stuck.
Dubai Science Park used an intentionally uncomfortable cinema film to start a conversation about paralysis.
- Brand
- Dubai Science Park
- Market
- UAE
- Region
- GCC
- Year
- 2021
The challenge
Bring attention to a health issue that the campaign's creators felt was not being discussed enough.
The idea
The film holds viewers on a restricted, near-static image and unsettling sound before revealing its subject. It was supported by social content, workshops and other awareness activity.
Case study source: Dubai Science Park / TECOM Source ↗
Awards
- Dubai Lynx 2022 — Bronze, Creative Strategy / Breakthrough on a Budget (https://d2tlfce4un01ic.cloudfront.net/dubai/downloads/previous_winners/202217030946_50838E68B01844A4AB1DF6114F9ADEF8_Dubai_Lynx_2022_Creative_Strategy_Winners.pdf)
- MENA Effie Awards 2021 — one Gold and two Silver awards, as reported by the client (https://www.linkedin.com/posts/saad-yusuf-963a0638_menaeffiesawards-menaeffiesawards-dubailynx-activity-6870943189340065792-Phn1)
Credits
- Client
- Dubai Science Park
- Creative agency
- FP7 McCann Dubai
- Healthcare agency
- McCann Health Middle East
- Concept, writer and film director
- Tahaab Rais
- Production company
- FEEL Productions
- Production consultant
- Dejavu
- Sound design
- MangoJam Studio
