Random House Publishing Group · United States · 2025OOH · PR Stunts
Steph Curry Shoots the Moon.
Known aligns a Stephen Curry billboard with the rising moon to turn the message of his book, Shot Ready, into an outdoor spectacle.
- Brand
- Random House Publishing Group
- Agency
- Known
- Market
- United States
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Express the preparation behind Curry's shooting ability as a visual idea for the launch of Shot Ready.
The idea
Use the billboard's position and the moon's path to complete Curry's shooting pose with the real moon. Photography, media placement and astrophysical calculations come together in a moment that carries the book's message beyond the billboard.
Case study source: Known; OAAA Source ↗
Credits
- Brand
- Random House Publishing Group
- Creative agency
- Known
- OOH media partner
- OUTFRONT Media
- Creative director
- Crystal Roberts
- Agency producer
- Chuck Oldfield
- Photographer / creator
- Khristopher “Squint” Sandifer
- Data scientist / astrophysicist
- Albert Izard
- Editor
- Nathan Procell
- Director, post production
- Tom Goad
- Director, social strategy
- Matt Mead
