Steinlager / New Zealand / 2021Digital & Tech · Events & Sponsorship
Steinlager: Alt Blacks.
Steinlager brought ordinary New Zealanders into an All Blacks-themed esports match.
- Brand
- Steinlager
- Agency
- DDB Group Aotearoa NZ
- Market
- New Zealand
- Region
- Global
- Year
- 2021
The challenge
New Zealanders lacked access to All Blacks experiences
The idea
A livestreamed esports match digitized 23 everyday Kiwis into playable All Blacks rugby avatars.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Steinlager
