Heineken / Global / 2025B2B
Starring Bars.
Heineken offered struggling bars that serve its beer as filming locations, steering production budgets to them and building a scouting catalogue.
- Brand
- Heineken
- Agency
- LePub
- Market
- Global
- Region
- Global
- Year
- 2025
The challenge
Bars struggle to stay open while productions find it hard to locate suitable venues.
The idea
Heineken prioritised partner bars for its own shoots and redirected location fees to them. It built an online catalogue of film-ready bars with photos and floor plans, and pitched them to directors and scouts via ads and moving billboards in entertainment hubs.
Case study source: Activation Ideas Source ↗
