Netflix / Saudi Arabia / 2024Experiential · PR Stunts · OOH
Squid Game: Jeddah Airport Takeover.
Netflix brought Squid Game's masked guards to Jeddah Airport to promote the show's second season.
- Brand
- Netflix
- Agency
- Science & Sunshine
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Create anticipation for the series in Saudi Arabia by bringing its distinctive visual world into public spaces.
The idea
Performers dressed as the show's guards appeared in Terminal 1 while airport digital screens carried campaign imagery, turning travelers' arrival into a live encounter.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Netflix
- Airport media partner
- JCDecaux ATA
