Spotify / United States / 2024B2B · Digital & Tech
Spreadbeats.
To pitch Spotify Advertising to media planners, Spotify sent them a music video that plays inside a spreadsheet, the tool they spend their days in.
- Brand
- Spotify
- Agency
- FCB New York
- Market
- United States
- Region
- Global
- Year
- 2024
The challenge
Spotify wanted its B2B message about creative ways to reach audiences to land inside the tool media planners use every day.
The idea
Instead of embedding a video file, the team coded the animation directly into a spreadsheet using its built-in functions: ASCII, charts, Unicode and conditional formatting. The video follows cell E7 as it grows into a colourful 3D character, set to John Summit's track "Shiver". It was sent to brand and agency inboxes in several markets.
Case study source: Ads of the World Source ↗
Awards
- Cannes Lions 2025Brand Experience & Activation – A06 CONSUMER SERVICES/BUSINESS TO BUSINESSSilver
- Cannes Lions 2025Design – A09 DESIGN-DRIVEN EFFECTIVENESSGold
- Cannes Lions 2025Design – A07 DIGITAL DESIGNSilver
- Cannes Lions 2025PR – B04 CONTENT CREATION & PRODUCTIONBronze
- Cannes Lions 2024Direct – A06 CONSUMER SERVICES/BUSINESS TO BUSINESSSilver
- Cannes Lions 2024Direct – B01 MAILING/PROGRAMMATIC MAILGold
- Cannes Lions 2024Digital Craft – A02 VIDEO/MOVING IMAGEBronze
- Cannes Lions 2024Creative Data – A05 DATA VISUALISATIONBronze
- Cannes Lions 2024Entertainment Lions for Music – D02 PARTNERSHIPS WITH MUSIC TALENTSilver
- Cannes Lions 2024Digital Craft – D03 TECHNOLOGICAL ACHIEVEMENT IN DIGITAL CRAFTGrand Prix
- Cannes Lions 2024Digital Craft – A03 MOTION GRAPHICS DESIGN & ANIMATIONGold
Credits
- Creative agency
- FCB New York
- Production
- Uncharted Limbo Collective
- Post-production
- Colossal
- Additional company
- DaHouse Audio
- Global Creative Director, Spotify
- Rich Frankel
- Artist
- John Summit
