Mastercard / Poland / 2024B2B · Digital & Tech
Room for Everyone.
A free data tool from Mastercard helping Polish and Ukrainian small-business owners pick shop locations in Poland's largest cities.
- Brand
- Mastercard
- Agency
- McCann Poland
- Market
- Poland
- Region
- Global
- Year
- 2024
The challenge
Many refugees and locals opening small businesses in Poland had little data to guide where to set up shop.
The idea
WhereToStart blended anonymised Mastercard spending trends with partner data on footfall, transport and amenities to suggest locations near complementary businesses. It needed no registration, covered 37 Polish cities and linked to listings of available commercial premises.
Case study source: Activation Ideas Source ↗
