Sponsored Balls.
CD Leganés players wore the Testicular Cancer Society's logo on the crotch of their shorts in a LaLiga match against Barcelona, turning the one patch of kit no sponsor had touched into a reminder to check.
- العلامة التجارية
- Testicular Cancer Society
- الوكالة
- FP7 McCann Dubai
- السوق
- إسبانيا
- المنطقة
- عالمي
- السنة
- 2025
التحدي
Testicular cancer is the most common cancer in young men, yet one of the least talked about, and Campaign Middle East reported that awareness and regular self-checks are low even though one in 250 men is diagnosed.
الفكرة
CD Leganés announced the initiative on 10 April 2025 under the slogan 'Tenemos un par' (we have a pair), and on 12 April its players took the field against FC Barcelona at Butarque with the society's purple logo at the centre of their shorts. The hashtag #TenemosUnPar ran on stadium signage, digital billboards and the live broadcast, urging men to talk about it online and check themselves. It followed the society's 'Highlight Your Balls' campaign with FP7 McCann the year before.
النتائج
- #TenemosUnPar trended within minutes of kick-off, Campaign Middle East reported
- Searches for 'testicular cancer' rose more than 700% and the society's website had a million visits, according to CD Leganés
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
الجوائز
- Dubai Lynx 2026Entertainment – Brand Partnerships, Sponsorships & Collaborationsذهبية
- Dubai Lynx 2026Brand Experience & Activation – Sponsorship & Brand Partnershipsذهبية
- Dubai Lynx 2026PR – Use of Events & Stuntsذهبية
- Dubai Lynx 2026Media – Use of Events & Stuntsذهبية
- Dubai Lynx 2026Entertainment – Brand Partnerships, Sponsorships & Collaborationsبرونزية
- Dubai Lynx 2026Media – Small-Scale Mediaبرونزية
- Dubai Lynx 2026Outdoor – Live Advertising & Eventsبرونزية
- Dubai Lynx 2026Brand Experience & Activation – Live Brand Experience or Activationفضية
- Cannes Lions 2025PR – D02 USE OF EVENTS & STUNTSبرونزية
فريق العمل
- Partner club
- CD Leganés
- الإنتاج
- Blou Studio
- المخرج
- Yago Casariego
- العلاقات العامة
- Markettiers and Current Global
