McDonald's / Kuwait / Bahrain / United Arab Emirates / 2019التواصل الاجتماعي · الرقمي والتقنية
Speak Spicy.
McDonald's and Anghami used music and a social challenge to promote the Spicy McChicken across the Gulf.
- العلامة التجارية
- McDonald's
- السوق
- Kuwait / Bahrain / United Arab Emirates
- المنطقة
- الخليج
- السنة
- 2019
التحدي
Generate awareness and engagement for McDonald's spicy chicken range with young audiences in the GCC.
الفكرة
Independent Arab musicians created freestyle tracks and short social videos around the 'language of spicy', then invited fans and fellow musicians to participate in the #SpeakSpicy challenge.
النتائج
- DMS reported that McDonald's gained more than 24,000 Anghami followers in one month and that the campaign playlist entered the platform's five most-streamed playlists across the GCC.
مصدر دراسة الحالة: DMS / Anghami المصدر ↖
فريق العمل
- العلامة التجارية
- McDonald's
- Music and platform partner
- Anghami
- Media partner
- DMS
- الفنان
- Moh Flow
- الفنان
- Flipperachi
