IKEA / الإمارات / 2012الرقمي والتقنية · التجارة الإبداعية
The Smallest IKEA Store in the World.
IKEA built a whole shoppable store inside a 300 x 250 web banner and placed it where people were hunting for small flats.
- العلامة التجارية
- IKEA
- الوكالة
- Memac Ogilvy & Mather Dubai
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2012
التحدي
IKEA wanted to reach people moving into studios and one- or two-bedroom apartments at the moment they were looking for a home.
الفكرة
The banner held an entire IKEA store that shoppers could browse by department and buy from. It ran in the real estate sections of community websites, next to listings for small apartments, and a short film about it went out on YouTube and Vimeo. The work was made across Ogilvy Action, Memac Ogilvy and OgilvyOne in Dubai.
النتائج
- According to the case study, the banner had a first-week click-through rate of 101%: 16,384 clicks from 16,273 impressions.
- The case study reports 77,859 combined film views on YouTube and Vimeo.
مصدر دراسة الحالة: Directory (directnewideas.com) المصدر ↖
الجوائز
- Cannes Lions 2012Cyber Lionsفضية
فريق العمل
- الوكالة الإبداعية
- Memac Ogilvy & Mather Dubai (Ogilvy Action, Memac Ogilvy, OgilvyOne)
- Regional Creative Director, Memac Ogilvy
- Robin Smith
- المدير الإبداعي، Memac Ogilvy
- Ben Knight
- Art Director and Copywriter, Memac Ogilvy
- Gary Rolf
- كاتب الإعلانات، Memac Ogilvy
- Sascha Kuntze
- كاتب الإعلانات، Ogilvy Action
- James Bisset
- Regional Director, Ogilvy Action
- Claus Adams
- Technical Director, OgilvyOne
- Jens Steffen
- Technical Director, OgilvyOne
- Niv Baniahmad
- Technical Director, OgilvyOne
- Hamza Afaq
- مدير الحساب، OgilvyOne
- Farnoush Pourebrahim
- Technical Assistance, Ogilvy Action
- Ali Mokdad
- Technical Assistance, Ogilvy Action
- Fouad Abdel-Latif
- Voiceover
- Lina Safstrom
- CRM/Online Manager, IKEA
- Katja Sottmeier
