Sound Affects.
Saatchi & Saatchi Middle East and sonic branding agency Sixième Son built a sound-effects library of PTSD triggers, sold to producers, with all royalties going to trauma support.
- العلامة التجارية
- Sound Affects (with Sixième Son)
- السوق
- الإمارات
- المنطقة
- الخليج
- السنة
- 2024
التحدي
Sounds such as gunshots, sirens and helicopters can set off PTSD episodes, and the campaign cites research linking most episodes to sound. Survivors, including refugees, often lack access to psychological care.
الفكرة
Foley artists recreated trigger sounds from everyday objects and the clips were sold at soundafx.me to people who buy sound effects for film, advertising and audiovisual work. Each sound is tied to a real story, such as a Kabul refugee for whom a sewing machine recalls tanks in her street. All royalty proceeds go to NGOs that provide psychological treatment and trauma support. The film was produced by Truffle Film with Mindloop Studios.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
الجوائز
- Clio Awards 2025Clio Healthبرونزية
فريق العمل
- الوكالة الإبداعية
- Saatchi & Saatchi Middle East
- Additional company
- Digitas Dubai
- Additional company
- Sixième Son
- Additional company
- Mindloop Studios
- الإنتاج
- Truffle Film
- Head of Agency, Saatchi & Saatchi Middle East
- Ramzi Sleiman
- الرئيس التنفيذي للإبداع، Saatchi & Saatchi Middle East
- Sebastien Boutebel
- الرئيس التنفيذي للاستراتيجية، Saatchi & Saatchi Middle East
- Tahaab Rais
- المدير الإبداعي التنفيذي، Saatchi & Saatchi Middle East
- Gautam Whader
- المدير الإبداعي الأول، Saatchi & Saatchi Middle East
- Bruno Barbosa
- المدير الإبداعي، Saatchi & Saatchi Middle East
- Mirko Arico-Torreno
- كاتب الإعلانات الأول، Saatchi & Saatchi Middle East
- Rohan Kodialbail
- المدير الفني، Saatchi & Saatchi Middle East
- Sharon Argosino
- كاتب الإعلانات، Saatchi & Saatchi Middle East
- Thea Noun
- مصمم الرسوم المتحركة، Saatchi & Saatchi Middle East
- João Xavier
- مصمم الرسوم المتحركة، Saatchi & Saatchi Middle East
- Michael Marmito
- مدير الأعمال، Saatchi & Saatchi Middle East
- Karim El Kari
- Associate Business Director, Saatchi & Saatchi Middle East
- Lea Maalouli
- مدير الأعمال، Strategy & Insights, Saatchi & Saatchi Middle East
- Adrian Mutescu
- Associate Director, Strategy & Insights, Saatchi & Saatchi Middle East
- Mongi Bhouri
- رئيس الإنتاج، Saatchi & Saatchi Middle East
- Shereen Mostafa
- Associate Director, Post Producer, Saatchi & Saatchi Middle East
- Tania Hage
- المدير الإبداعي الأول، Digitas Dubai
- Eduardo Branco
- المدير الإبداعي، Digitas Dubai
- Caio Gandolfi
- المدير الإبداعي، Digitas Dubai
- Rodrigo Rocha
- المدير الفني الأول، Digitas Dubai
- Fabio Koriyama
- Senior Content Creator, Digitas Dubai
- Greg Szalontai
- Senior Designer, Digitas Dubai
- Marie-Line Hindi
- Business Lead, Digitas Dubai
- Nour Abou Alwan
- مدير الأعمال، Digitas Dubai
- Nada Abboud
- الشريك المدير، Mindloop Studios
- Ahmad Haffar
- المدير العام، Sixième Son
- Laurent Cochini
- UX Creative Manager and Head SFX Artist, Sixième Son
- Alexis Mangou
- Project Management, Sixième Son
- Emma Hameau
- Global Communication Director, Sixième Son
- Sophie De Busni
- SFX Artist On Camera, Sixième Son
- Maaz Shahid
- المنتج المنفذ، Truffle Film
- Michel Abou Zeid
- المنتج المنفذ، Truffle Film
- Cynthia Chammas
- المخرج، Truffle Film
- Danielle Rizkallah
- المنتج، Truffle Film
- Antoine Taymour Sfeir
- Production Manager, Truffle Film
- Anthony Zouein
- Director of Photography and Editor, Truffle Film
- Malek Hosni
- Camera Operator, Truffle Film
- Rony Khoubieh
- Sound Engineer, Truffle Film
- Ralph Atallah
- Head of Post-Production, Truffle Film
- Mary Bou Akl
- المدير الفني، Truffle Film
- Rahaf Jammal
