IKEA Saudi Arabia / السعودية / 2016الإعلانات الخارجية
It's That Affordable.
IKEA Saudi Arabia priced its furniture in everyday purchases: a table worth three coffees, a nightstand worth six tubes of toothpaste, a bookcase worth two pizzas.
- العلامة التجارية
- IKEA Saudi Arabia
- الوكالة
- Memac Ogilvy & Mather Dubai
- السوق
- السعودية
- المنطقة
- السعودية
- السنة
- 2016
التحدي
IKEA wanted Saudi shoppers to see its furniture as cheap enough for an ordinary budget, not a big-ticket buy.
الفكرة
Memac Ogilvy & Mather cut photos of IKEA pieces into strips and printed them on coffee cups, toothpaste boxes and pizza boxes. Lined up side by side like a jigsaw, the items rebuilt the table, nightstand, bookcase, lamp or bed that costs the same as the group. The series ran as outdoor and print ads.
مصدر دراسة الحالة: Digital Synopsis المصدر ↖
الجوائز
- Cannes Lions 2017Print & Publishing Lionsبرونزية
- Cannes Lions 2016Outdoor Lions – Retail, e-Commerce, Restaurants & Fast Food Chainsذهبية
- Cannes Lions 2016Outdoor Lions – Retail, e-Commerce, Restaurants & Fast Food Chainsذهبية
- Cannes Lions 2016 Gold (Outdoor – Retail, e-Commerce, Restaurants & Fast Food Chains)
- Cannes Lions 2016 Gold (Outdoor – Retail, e-Commerce, Restaurants & Fast Food Chains, campaign)
فريق العمل
- الوكالة الإبداعية
- Memac Ogilvy & Mather Dubai
