IKEA / UAE / 2012Digital & Tech · Creative Commerce
The Smallest IKEA Store in the World.
IKEA built a whole shoppable store inside a 300 x 250 web banner and placed it where people were hunting for small flats.
- Brand
- IKEA
- Market
- UAE
- Region
- GCC
- Year
- 2012
The challenge
IKEA wanted to reach people moving into studios and one- or two-bedroom apartments at the moment they were looking for a home.
The idea
The banner held an entire IKEA store that shoppers could browse by department and buy from. It ran in the real estate sections of community websites, next to listings for small apartments, and a short film about it went out on YouTube and Vimeo. The work was made across Ogilvy Action, Memac Ogilvy and OgilvyOne in Dubai.
Results
- According to the case study, the banner had a first-week click-through rate of 101%: 16,384 clicks from 16,273 impressions.
- The case study reports 77,859 combined film views on YouTube and Vimeo.
Case study source: Directory (directnewideas.com) Source ↗
Awards
- Cannes Lions 2012Cyber LionsSilver
Credits
- Creative agency
- Memac Ogilvy & Mather Dubai (Ogilvy Action, Memac Ogilvy, OgilvyOne)
- Regional Creative Director, Memac Ogilvy
- Robin Smith
- Creative Director, Memac Ogilvy
- Ben Knight
- Art Director and Copywriter, Memac Ogilvy
- Gary Rolf
- Copywriter, Memac Ogilvy
- Sascha Kuntze
- Copywriter, Ogilvy Action
- James Bisset
- Regional Director, Ogilvy Action
- Claus Adams
- Technical Director, OgilvyOne
- Jens Steffen
- Technical Director, OgilvyOne
- Niv Baniahmad
- Technical Director, OgilvyOne
- Hamza Afaq
- Account Manager, OgilvyOne
- Farnoush Pourebrahim
- Technical Assistance, Ogilvy Action
- Ali Mokdad
- Technical Assistance, Ogilvy Action
- Fouad Abdel-Latif
- Voiceover
- Lina Safstrom
- CRM/Online Manager, IKEA
- Katja Sottmeier
