stc Kuwait / KuwaitDigital & Tech · Creative Commerce
stc Kuwait eVouchers.
stc Kuwait revived its underperforming eVoucher line by targeting gamers and online shoppers at peak moments with dynamic creative on social, search and gaming platforms.
- Brand
- stc Kuwait
- Market
- Kuwait
- Region
- GCC
The challenge
stc's eVoucher category was lagging behind electronics and gaming retailers, and the company needed to raise prices to hit profit targets at the same time.
The idea
The team timed spend to peaks in interest and used Smartly's dynamic creative optimisation and Google Performance Max to adjust audiences and creative in real time, with messaging tailored for gamers and shoppers across social, search and gaming platforms.
Results
- Sales value rose 12% month on month against a 9% goal, according to the WARC case summary
- Return on ad spend of 3,535%, according to the case summary
Case study source: MMA Smarties (WARC) Source ↗
Awards
- MMA Smarties MENA 2025 Silver
