Heinz / USA / 2024Creative Commerce · Social · Design & Packaging
Smack for Heinz.
Heinz installed smackable, ketchup-dispensing billboards outside Chicago restaurants that refuse to serve its ketchup.
- Brand
- Heinz
- Agency
- Rethink
- Market
- USA
- Region
- Global
- Year
- 2024
The challenge
Some restaurants do not stock Heinz, leaving fans stuck with other brands.
The idea
Fans could hit the bottle-shaped board, mimicking the familiar ketchup smack, to get Heinz. Fans could also report restaurants online, triggering pop-up billboards with QR codes that let them digitally smack and redeem their own supply.
Case study source: Activation Ideas Source ↗
