Heinz / Global / 2026Design & Packaging
Heinz Dipper.
Heinz redesigned the fries carton with a built-in pop-out pouch shaped like its keystone logo, holding sauce for mess-free dipping on the go.
- Brand
- Heinz
- Agency
- Rethink
- Market
- Global
- Region
- Global
- Year
- 2026
The challenge
Most people have spilled sauce while eating fries on the move, and many skip sauce altogether because of it.
The idea
The box keeps the familiar fries shape but adds a leak-resistant compartment holding about two sachets' worth of ketchup or another dip. It rolled out at participating restaurants and stadiums in 11 countries.
Case study source: Activation Ideas Source ↗
