Uber Taxi / Hong Kong / 2025Film
Skip the Kung Fu.
Uber Taxi turns street-hailing chaos into comic kung fu.
- Brand
- Uber Taxi
- Agency
- Special
- Market
- Hong Kong
- Region
- Global
- Year
- 2025
The challenge
Traditional street hailing demanded effort and became a crowded, chaotic struggle.
The idea
Nick Cheung battles would-be passengers while singing a reworked kung fu anthem for Uber Taxi. This 2025 Nick Cheung chapter follows the 2024 Louis Koo campaign.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Uber Taxi
- Local creative partner
- Omelette
- Director
- Adam Liu
