KFC Arabia / Saudi Arabia / 2021Creative Commerce · Digital & Tech
Shift+K+F+C.
KFC gave Saudi gamers a keyboard cheat code: type Shift+KFC on the KFC KSA website to skip ahead and unlock a limited-edition Gamers Meal.
- Brand
- KFC Arabia
- Agency
- TBWA\RAAD
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2021
The challenge
KFC wanted to reach Saudi gamers, an audience that lives online and has little patience for slow ordering.
The idea
TBWA\RAAD borrowed the language of video game cheat codes. Entering Shift+KFC on the Saudi ordering site shortened the ordering journey and unlocked the KFC Gamers Meal, available only through the code. The campaign was promoted through Twitch and gaming influencers.
Results
- The Brand Berries' report on the WARC Prize for MENA Strategy 2021 cites a 45% sales uplift.
Case study source: Campaign Middle East Source ↗
Awards
- Cannes Lions 2021Media – B08 USE OF DIGITAL PLATFORMSBronze
- Cannes Lions 2021Creative eCommerce – C03 PAYMENT SOLUTIONSBronze
Credits
- Creative agency
- TBWA\RAAD
- Chief Creative Officer, TBWA\RAAD
- Walid Kanaan
- Executive Creative Director, TBWA\RAAD
- Bruno Bomediano
- Creative Director, Copywriter, TBWA\RAAD
- Alex Pineda
- Art Director, TBWA\RAAD
- Mahesh Powar
- Art Director, TBWA\RAAD
- Pedro Velasquez
- Motion Designer, TBWA\RAAD
- Camilo Rojas
- Arabic Editor
- Majdy Alawna
- Designer
- Mohammad Alkawas
- Designer
- Tatiana Kamal
- Developer, TBWA\RAAD
- Pradheep Nair
- General Manager, TBWA\RAAD
- Joe Lahham
- Account Director, TBWA\RAAD
- John Abiad
- Account Manager, TBWA\RAAD
- Ashleigh Morgan
- Account Executive, TBWA\RAAD
- Tara Daniel
- Creative Services Director, TBWA\RAAD
- Ezzat Habra
- Corporate Communications Director, TBWA\RAAD
- Romy Abdelnour
