Kotex / السعودية / 2021التواصل الاجتماعي · الأفلام
SheConversation: Period or Not, She Can.
Kotex and four women in different creative and sporting fields encouraged more open conversation about periods in Saudi Arabia.
- العلامة التجارية
- Kotex
- الوكالة
- AKQA
- السوق
- السعودية
- المنطقة
- السعودية
- السنة
- 2021
التحدي
Address the restrictions and stigma that can make discussion of periods difficult for women.
الفكرة
AKQA's SheConversation campaign brought together figure skater Zahra Lari, comedian Hatoon Kadi, model Ghalia Amin and rapper Leesa as 'REDefiners' to start a broader dialogue.
النتائج
- The campaign source reported more than one million YouTube views.
مصدر دراسة الحالة: Campaign Middle East المصدر ↖
فريق العمل
- العلامة التجارية
- Kotex
- Campaign participant
- Zahra Lari
- Campaign participant
- Hatoon Kadi
- Campaign participant
- Ghalia Amin
- Campaign participant
- Leesa
