DEGIRO / UN Women NL / Europe / United States / 2024الرقمي والتقنية · حملات العلاقات العامة
Pink Chip.
An investment index made women-led companies more visible to investors.
- العلامة التجارية
- DEGIRO / UN Women NL
- الوكالة
- AKQA / AKQA Amsterdam
- السوق
- Europe / United States
- المنطقة
- عالمي
- السنة
- 2024
التحدي
DEGIRO and UN Women NL wanted to challenge bias against women in corporate leadership and give investors evidence they could examine for themselves.
الفكرة
Create Pink Chip, an index tracking publicly listed companies led by women. Launch it through an accessible data platform, DEGIRO and a campaign timed to International Women’s Day, turning advocacy into a tool investors could use.
مصدر دراسة الحالة: AKQA المصدر ↖
الجوائز
- Clio Awards 2025Clio Awards / Innovation / Digital/Mobileفضية
- Clio Awards 2025Clio Awards / Creative Strategyفضية
- Cannes Lions 2024Glass: The Lion for Change – A01 GLASSذهبية
- Cannes Lions 2024Direct – D01 USE OF DIGITAL PLATFORMSفضية
- Cannes Lions 2024Creative Strategy – B01 DATA & ANALYTICSذهبية
- Cannes Lions 2024Sustainable Development Goals – A05 GENDER EQUALITYذهبية
- Cannes Lions 2024Innovation – B06 FINTECHفضية
- The One Show 2025 — Sustainable Development Goals Pencil and Gold, Creative Effectiveness (official One Club archive and AKQA announcement).
فريق العمل
- العلامة التجارية
- DEGIRO / UN Women NL
- Index development partner
- Thematic
- الشريك
- UN Women NL
