BOLD84 / Vietnam / 2025Experiential · Digital & Tech
Shake Express.
BOLD84 turns Vietnam's rough roads into part of canned-coffee delivery.
- Brand
- BOLD84
- Agency
- Happiness Saigon
- Market
- Vietnam
- Region
- Global
- Year
- 2025
The challenge
Canned coffee needed a kinetic product trial rooted in daily Vietnamese coffee culture.
The idea
Motorbikes take deliberately bumpy routes, shaking orders while livestreaming the delivery ritual.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- BOLD84
