Carlsberg / Vietnam / 2022Experiential · Digital & Tech
Just Call Us Car-z-berg.
Carlsberg Vietnam set up a voice-activated billboard tap that poured free beer only for people who said the brand name correctly.
- Brand
- Carlsberg
- Agency
- Happiness Saigon
- Market
- Vietnam
- Region
- Global
- Year
- 2022
The challenge
The name was hard for Vietnamese consumers to pronounce and the brand was little known locally.
The idea
A street billboard spelled out a local phonetic version, 'car-z-berg', and an AI trained on hundreds of voices listened for the right pronunciation before dispensing beer. A companion website let people across Vietnam try the challenge to win a free drink.
Case study source: Activation Ideas Source ↗
