McDonald's Indonesia / Indonesia / 2026Film · Social
Sepenuhnya Indonesia.
McDonald’s celebrates Indonesian values through a year-long anniversary campaign.
- Brand
- McDonald's Indonesia
- Agency
- Leo Indonesia
- Market
- Indonesia
- Region
- Global
- Year
- 2026
The challenge
Anniversary advertising can celebrate corporate history instead of Indonesia’s people.
The idea
Follow a boat carrying diverse Indonesians across time to celebrate communal values and belonging.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- McDonald's Indonesia
