Sentosa / Singapore / 2021Film · Experiential
Sentosa: Make Time for More Holidays.
Sentosa used a musical sequel to invite Singaporeans to rediscover attractions close to home.
- Brand
- Sentosa
- Agency
- BBH Singapore
- Market
- Singapore
- Region
- Global
- Year
- 2021
The challenge
Singaporeans needed nearby leisure reasons to pause
The idea
A Broadway-style sequel invited locals to discover Sentosa's hidden gems and varied attractions.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Sentosa
