Absolut / Global / 2020Film · Social
It's In Our Spirit.
Absolut explored the desire to reconnect beyond screens during the pandemic.
- Brand
- Absolut
- Agency
- BBH Singapore
- Market
- Global
- Region
- Global
- Year
- 2020
The challenge
Reconnect people beyond screens as pandemic restrictions reshape human connection
The idea
Four virtual-world characters break out to seek real-life connection across a multi-market brand rollout
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Absolut
- animation
- Psyop
