TM / Malaysia / 2024Film · Digital & Tech · Social
Sejuta Suara, Satu Ritma, Jiwa Malaysia.
An AI music platform built around Malaysian unity.
- Brand
- TM
- Agency
- Grey Malaysia
- Market
- Malaysia
- Region
- Global
- Year
- 2024
The challenge
AI tools can miss local language and culture.
The idea
People sing Gemuruh in 17 languages and dialects.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- TM
- film director
- Aiman Aliff
- audio producer
- Sharon Chin
