Carlsberg Malaysia / Malaysia / 2026Digital & Tech · Social · Film
Extra Time.
Carlsberg offered Malaysian football fans an app-led plan for adapting to early matches.
- Brand
- Carlsberg Malaysia
- Agency
- Grey Malaysia
- Market
- Malaysia
- Region
- Global
- Year
- 2026
The challenge
3-5am matches disrupt sleep and next-day function.
The idea
Offer a 14-day app programme that gradually changes wake-up schedules, with check-ins, points and rewards supporting the football-season campaign.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Carlsberg Malaysia
