Kitopi / talabat / United Arab Emirates / 2025OOH · Social · Creative Commerce
See, Eat, Repeat.
Kitopi and talabat combined ten restaurant offers with a citywide UAE outdoor takeover.
- Brand
- Kitopi / talabat
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Introduce Kitopi as a consumer-facing brand and encourage people to try a range of its restaurant concepts.
The idea
Ten restaurants offered selected meals for AED 10 over ten days, amplified through Dubai outdoor placements and influencer content.
Results
- More than 100,000 new customers and 600,000 meals sold, as reported by Campaign Middle East.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Kitopi
- Commerce partner
- talabat
- Outdoor media partner
- Hypermedia
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