Emirates NBD / UAE / 2019Film · Social
Secure Your Account.
Emirates NBD used a familiar song to help banking customers recognise phishing and protect their account information.
- Brand
- Emirates NBD
- Agency
- Leo Burnett Dubai
- Market
- UAE
- Region
- GCC
- Year
- 2019
The challenge
Teach customers that fraudsters may ask for sensitive banking details and that a bank will not request them.
The idea
A music-led film adapted Shaggy's 'It Wasn't Me' into a memorable message about the things a bank will never ask customers to share.
Results
- The D&AD case reports 11 million views, 91,000 reactions and 34,000 shares; it also reports reductions in fraud cases and losses following the campaign.
Case study source: D&AD Source ↗
Awards
- London International Awards 2019 — Gold, Music & Sound / Music Adaptation – Song (https://www.liaawards.com/press/press_winners/2019/press_article.cfm?press_id=926&start=31)
- D&AD Awards 2020 — Wood Pencil, Sound Design & Use of Music / Adapted Music (https://www.dandad.org/work/d-ad-awards-archive/secure-your-account)
- Loeries 2020 — Silver, Film / Online Film above 30 seconds (https://modernmarketing.co.za/loeries-announces-2020-award-winners-during-creative-week/)
- Dubai Lynx 2020/2021 — Silver, Entertainment / Excellence in Music Video; Bronze, Entertainment / Fiction & Non-Fiction Films up to 5 minutes (https://d2tlfce4un01ic.cloudfront.net/dubai/downloads/previous_winners/Dubai_Lynx_2020_2021_Entertainment_Winners.pdf)
Credits
- Brand
- Emirates NBD
- Creative agency
- Leo Burnett Dubai
- Production company
- Dejavu
- Campaign partner
- Dubai Police
