PUMA / Saudi Arabia / 2024Film · Design & Packaging
Play for Real.
Al Hilal's 2024-25 PUMA kit launch film drew on fan interviews, club archives and chants, pairing Neymar Jr. with a local player.
- Brand
- PUMA
- Agency
- Leo Burnett Dubai
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
Results
- Over 5 million views across social platforms
Case study source: Leo Burnett Dubai Source ↗
