Heineken 0.0 / Colombia / 2022Promo · Events & Sponsorship
Score 0.0.
During the Qatar 2022 World Cup, Heineken discounted its alcohol-free beer in bars for as long as a match stayed goalless.
- Brand
- Heineken 0.0
- Agency
- Publicis Colombia
- Market
- Colombia
- Region
- Global
- Year
- 2022
The challenge
World Cup matches aired in Colombian mornings, a time when fans would not normally drink beer.
The idea
Partner bars ran a live discount on Heineken 0.0 that lasted exactly as long as the scoreline read 0-0. Out-of-home near the bars and influencer posts pulled fans in across more than 17 games.
Case study source: Activation Ideas Source ↗
