Apple / Vietnam / 2025Film · Social
Save the Music.
Shot on iPhone Tet film with Wren Evans and recreatable choreography.
- Brand
- Apple
- Agency
- TBWA\Media Arts Lab SEA
- Market
- Vietnam
- Region
- Global
- Year
- 2025
The challenge
Make a music launch participatory in Vietnam.
The idea
Vietnamese creativity, song and repeatable dance drive social spread.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Apple
- director
- C Prinz
- choreographer
- Tyrik J Patterson
