Amazon / Saudi Arabia; UAE; Egypt / 2026Film · Social
Save on Amazon, Not Ramadan Moments.
Amazon used locally tailored Ramadan films to promote savings while celebrating meaningful seasonal moments.
- Brand
- Amazon
- Agency
- Mercado McCann
- Market
- Saudi Arabia; UAE; Egypt
- Region
- MENA
- Year
- 2026
The challenge
A regional Ramadan campaign needed to feel culturally specific across three distinct markets.
The idea
One creative platform was adapted through local casting, styling and family detail for Saudi Arabia, the UAE and Egypt, with films across TV, digital and social.
Case study source: Little Black Book Source ↗
Credits
- Brand
- Amazon
- Production
- ZIET Production
- Regional production / cultural support
- Mint MENA
- Director
- Felipe Gómez Aparicio
- Executive producers
- Chaimaa Fachtal; Kris Zietara
- Director of photography
- Lluis Marti
- Production designer
- Nathalie Harb
