SAVA (Majid Al Futtaim) / United Arab Emirates / 2026Social · Film
SAVA Squad.
SAVA brings three grocery products to life as challengers in social-first animated duels.
- Brand
- SAVA (Majid Al Futtaim)
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Build awareness and consideration for a young UAE value supermarket while communicating its promise of quality at a competitive price.
The idea
The in-house team created AI-generated characters for baguette, broccoli and milk, each facing a generic rival in a different sporting contest. The short films ran on Instagram and TikTok as the first wave of a longer-term character platform.
Case study source: Campaign Middle East Source ↗
Credits
- In-house creative team
- Majid Al Futtaim Customer Solutions
- SAVA marketing manager
- Irem Birlik
- Global director of creative, content and communication
- Andre Matarazzo
- Creative director, copy
- Aleksander Lewin
- Creative director, art
- Eduardo Gill
- Creative AI production
- Marcio Rodrigues
- Head of studio
- Waqas Paracha
