Cossouq / India / 2022Film
#SamjhaKar.
Cossouq challenged restrictive beauty stereotypes in its debut campaign for Indian shoppers.
- Brand
- Cossouq
- Agency
- Whiplash Agency India
- Market
- India
- Region
- Global
- Year
- 2022
The challenge
Indian beauty shoppers face stereotypes around age, gender, sexuality, and race.
The idea
The film reverses 'samjha kar' scolding through diverse characters who celebrate self-expression and challenge society's blurred boundaries.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Cossouq
