Saudi Ministry of Environment, Water and Agriculture / Saudi Arabia / 2024Film · Digital & Tech
Root-full Roots.
A Saudi Founding Day film connects the Kingdom's environment, water and agriculture with the customs and stories that shaped it.
- Brand
- Saudi Ministry of Environment, Water and Agriculture
- Agency
- CPW by Whizz Film
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
Celebrate Founding Day through a story that connects the ministry's work with Saudi heritage and national identity.
The idea
Director Abdulrahman Singergy combines tableaux of traditional rituals and customs with an Arabic poem, linking the Kingdom's past with its present.
Case study source: Ads of the World / Whizz Film Source ↗
Awards
- Telly Awards 2024 — Gold, Best Government Relations Film (reported by Whizz Film: https://whizzfilm.com/about)
- Telly Awards 2024 — Gold, People's Telly, Best Directing (reported by Whizz Film: https://whizzfilm.com/about)
- Hermes Creative Awards 2024 — Platinum, Interactive Media: Government (reported by Whizz Film: https://whizzfilm.com/about)
Credits
- Brand
- Saudi Ministry of Environment, Water and Agriculture
- Creative and production
- CPW by Whizz Film
- Director
- Abdulrahman Singergy
- Executive producer
- Mouaz Al Hamami
- Producer
- Nuhail Kusaibati
- Cinematographer
- Evgeny Kozlov
- Post-production
- GeekPeek Studio
