Haier KSA / Saudi Arabia / 2021Film · Digital & Tech
Haier Ramadan: Human Pop-Up Ads.
Haier used self-aware humour and human pop-up ads to reintroduce its appliances to a digital audience during Ramadan.
- Brand
- Haier KSA
- Agency
- Onsor Mosha
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2021
The challenge
Raise awareness of Haier among digitally inclined Saudi consumers.
The idea
Onsor Mosha turned advertising conventions into a joke, using human pop-up ads and quotable lines to encourage word of mouth.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Haier
- Production house
- Hoku Films
- Director
- Fahad Al Amari
- Cinematographer
- Ibrahem Al Shangeeti
- Creative director
- Ahmad Konash
- Senior creative copywriter
- Abdullah Al Rowis
