National Housing Company (NHC) / Saudi ArabiaFilm

A Life We Build.

A brand film for Saudi Arabia's National Housing Company that sells its neighbourhoods as places to build a whole life, from a child's first steps onwards, rather than as walls and roofs.

Brand: National Housing Company (NHC)
Agency: Onsor Mosha
Market: Saudi Arabia
Region: Saudi Arabia

The challenge

NHC unveiled a new brand identity at Cityscape Global in November 2024 (Amlak), and Okaz reports that this campaign won it an award as a marketing identity launch campaign. The award entry frames the job as showing that NHC is 'more than a developer', on the belief that 'a home is more than walls'.

The idea

NHC posted the film on its YouTube channel as 'هنا #حياة_نبنيها' (here, a life we build). According to the award entry, it reimagines 'what living should feel like', with inclusive, accessible communities that inspire confidence and celebrate diversity, and a life of 'joy, connection, and lasting memories'. The entry closes on NHC supporting the whole journey 'from first steps to future milestones', starting with a home built for life. MUSE credits Onsor Mosha as the creative agency and Souhail Saddiah as director, and 35MM Media Production entered most of the awards.

Case study source: MUSE Creative Awards Source ↗