Zakat, Tax and Customs Authority (ZATCA) / Saudi Arabia / 2024Film · Events & Sponsorship

For a Sustainable Economy and Enhanced Security.

ZATCA's opening film for its 2024 Zakat, Tax and Customs Conference, in which the digital sand of a reimagined hourglass traces faster customs, quicker tax services and growing trade.

Brand: Zakat, Tax and Customs Authority (ZATCA)
Agency: Clarity Agency
Market: Saudi Arabia
Region: Saudi Arabia
Year: 2024

The challenge

ZATCA held the third edition of its Zakat, Tax and Customs Conference on 4 and 5 December 2024 at the King Abdulaziz International Conference Center in Riyadh. In the award entry's words, the film presents the authority 'not as a static authority, but as an engine of transformation'.

The idea

The animated film is built around 'a striking, reimagined hourglass', whose digital grains of sand set off a journey through the country's growth, 'from seamless customs clearances to rapid tax processing, from local production to global trade', with 3D transitions throughout. Its message, according to the entry: 'We don't just respond to the future—we shape it.' ZATCA published it on YouTube under the conference line 'لاقتصادٍ مستدام وأمنٍ معزز' (for a sustainable economy and enhanced security). MUSE credits Clarity Agency as the creative agency and Aspect as the post house; 35MM Media Production entered it.

Case study source: MUSE Creative Awards Source ↗