Zakat, Tax and Customs Authority (ZATCA) / Saudi ArabiaFilm · B2B

Authorized Economic Operator.

A ZATCA film that explains its Authorized Economic Operator programme for importers and exporters through a single door that opens onto farms, logistics hubs, factories and city skylines.

Brand: Zakat, Tax and Customs Authority (ZATCA)
Agency: Clarity Agency
Market: Saudi Arabia
Region: Saudi Arabia

The challenge

ZATCA's Saudi Authorized Economic Operator programme, launched in 2018, gives qualifying importers and exporters extra benefits, and ZATCA says more than 550 businesses have joined. The award entry describes the task as turning 'a complex government initiative into a clear and compelling narrative about growth, opportunity, and trust'.

The idea

The narrated film presents the programme 'as a modern gateway for Saudi businesses—a path to smoother processes, global access, and credible partnerships', in the entry's words. Its unifying visual device is a door that 'travels fluidly across industries—through farmland, logistics hubs, bustling factories, and metropolitan skylines', standing for what the programme opens up for qualifying traders and investors. ZATCA published it on YouTube as 'برنامج #المشغل_الاقتصادي السعودي المعتمد'. MUSE credits Clarity Agency as the creative agency and Malek Al Hamami as director; 35MM Media Production entered it.

Case study source: MUSE Creative Awards Source ↗