AB InBev / Brazil / 2021OOH
Responsible Billboards.
AB InBev turned its delivery fleet into moving messages against drink-driving in Brazil.
- Brand
- AB InBev
- Agency
- Africa
- Market
- Brazil
- Region
- Global
- Year
- 2021
The challenge
Reach less urban Brazilians with drunk-driving prevention
The idea
Branded delivery trucks pair alcoholic products with non-alcoholic cab brands to signal sober drivers.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- AB InBev
- director
- Pedro de la Fuente
