British Airways · المملكة المتحدةالإعلانات الخارجية
Reflections.
Aircraft-window photographs make the feeling of flying the focus of British Airways' outdoor advertising.
- العلامة التجارية
- British Airways
- السوق
- المملكة المتحدة
- المنطقة
- عالمي
صور من الحملة
التحدي
British Airways needed to communicate the value of its flying experience in a market frequently reduced to fares and destinations.
الفكرة
Four British photographers captured views from aircraft windows. Reflections of the airline's identity on the engines supplied subtle branding, letting the photographs carry the campaign.
النتائج
- The One Show entry reports a two-percentage-point month-on-month increase in consideration.
مصدر دراسة الحالة: The One Show 2026 المصدر ↖
فريق العمل
- العميل والعلامة التجارية
- British Airways
- التصوير
- Laura Pannack; Jack Johnstone; Catherine Hyland; Cian Oba-Smith
