iFood / Brazil / 2025B2B · Digital & Tech
Recipe for Growth.
iFood turned its order data into a free in-app business mentor for small family-run restaurant partners.
- Brand
- iFood
- Agency
- DM9
- Market
- Brazil
- Region
- Global
- Year
- 2025
The challenge
More than half of Brazil's family restaurants close within two years, driving partner churn for iFood.
The idea
Drawing on data from its huge monthly order volume, iFood gave restaurants local insights on dish searches, ingredient price shifts and competitor promotions. It also connected owners with vetted suppliers and staff, featuring real owners in the communication.
Results
- Around 3,000 family restaurants supported
- 40% sales increase for participating restaurants
Case study source: Activation Ideas Source ↗
