Zakat, Tax and Customs Authority (ZATCA) / Saudi Arabia / 2024Film · Social

Recent Graduate Programs 2024.

PAVO's recruitment film for ZATCA's Binaa-Alkafaat programme, following a student from campus to professional readiness for the authority's 2024 call to fresh graduates.

Brand: Zakat, Tax and Customs Authority (ZATCA)
Agency: PAVO
Market: Saudi Arabia
Region: Saudi Arabia
Year: 2024

The challenge

'University students often face uncertainty about their future careers during and after their academic journey', the entry begins. ZATCA's Binaa-Alkafaat programme trains outstanding fresh graduates with bachelor's and master's degrees for one year. ZATCA's 2024 call for its two fresh-graduate programmes, Binaa-Alkafaat and Ameen, ran from 12 to 29 June across 30 academic disciplines (ZATCA).

The idea

PAVO's film 'leaned into originality through a bold cinematic approach': fast-paced scenes 'follow a university student from campus life to professional readiness through the program' (MUSE entry).