A Lasting Impact.
PAVO's film for International Customs Day, which uses CGI to trace what lies behind customs work, from securing borders to running supply chains, to honour ZATCA's customs staff.
- Brand
- Zakat, Tax and Customs Authority (ZATCA)
- Agency
- PAVO
- Market
- Saudi Arabia
- Region
- Saudi Arabia
The challenge
News about customs tends to stop at seizures and new rules; the campaign set out 'to uncover the full journey behind each achievement, from the moment of action to its broader, long-term impact' and to recognise the customs employees behind it (MUSE entry). ZATCA marks International Customs Day, the anniversary of the World Customs Organization, on 26 January each year.
The idea
The film 'used CGI techniques to portray the depth and continuity of customs work', tracing 'the unseen parts of each mission, from securing borders, to managing global supply chains, to digitizing customer services' (MUSE entry). The entry, titled 'ZATCA - Customs day 2025', names the campaign A Lasting Impact.
Case study source: MUSE Creative Awards Source ↗
Awards
- MUSE Creative Awards 2025Video - GovernmentPlatinum
